UX/UI Designer
Optimized complex logistics and expanded the mobile app for a leading self-storage company, serving thousands of existing users.
Redesigning a global imaging leader's corporate site, adhering to strict brand standards and coordinating with international teams.
A comprehensive sports management platform for Aspire Academy, designed to support Qatar's national football teams in their preparation for the 2022 FIFA World Cup — covering player development, training tracking, tournament management, and operational workflows.
Employee Engagement Platform & Internal Mobile App
Centralizing GORE's communication preferences across medical and industrial divisions with robust administration tools.
Designing a revolutionary tablet application that provides real-time tactical analysis to professional soccer coaches during live matches, presented to the Mexican Football Federation as the future of sports analytics.
Design is not just about how it looks, but how it works. My approach is grounded in data and elevated by intuition.
User Interviews, Empathy Maps, Competitor Analysis.
User Personas, Journey Mapping, Problem Statements.
Wireframing, Prototyping, Design Systems.
Stakeholder Reviews, A/B Testing, Design Critiques.
Usability Testing, Developer Handoff, QA.
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